A high level view on how someone could evaluate your company before investing.

The first graphic explains how the transition from an emotion and fit-driven casual “Business Case” analysis is made to a quantitative, fact-driven investment thesis.
The second graphic explains in a little more detail how much work goes into an investment thesis before a VC fund even looks at companies. This should help how the fund will actually build its investment thesis when looking at you.

Good luck!

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