A crashcourse in epistemology and a bunch of thoughts on habits and how they relate to design. Structuring the world around us Anything in the physical world merely exists without form. But somehow we learn to distinguish forms. The cupboard with the flowers in it become a cupboard, a vase, […]

How do artists view story telling? First of all, what are artists and what are stories? The Marketing Manager: Picture a bunch of executives in a board room. They have a situation. „We need a new ad campaign.“ They start working. If they are business people, they start with segments, […]

This series of articles focuses on user stories. It starts with a look at content strategies as found on the Northwestern Course on Coursera. It will then dig deeper into how stories are crafted using the material from a writing class on Coursera. And will keep adding on. Section 1: […]

About this Blog

Personal Blog of Ben, Founder & CEO of Redshark Global Advisors.


Ben Scherer

Founder and CEO of Redshark Global Advisors